Filed under: BOOKMAKING, ONLINE GAMBLING INDUSTRY, PRICE PER HEAD, SPORTSBOOK INDUSTRY, sportsbooks
More info to follow what we started a days ago about how to choose one Price Per Head shop over the others.
You don’t have to be a computer geek to know that data protection software is expensive and that you can’t just go for the cheap version. If you’re running a bookmaking business this is the foundation, especially a business such as a price per head offshore book which relies mostly on the internet and how powerful of a connection the per head sportsbook has. Even the telephones in most pay per head sportsbooks and call centres rely on voice over IP (VoIP) which is a system like Skype that allows telephone calls transmission through the internet, to make things convenient for players: they only need to call a toll free number, place a bet and it will continue to be cheaper for the store.
A good price per head shop not only needs good technology, good infrastructure, a reliable sports betting interface to track bettors wagering activities and patterns but they also need good service. If you have a bunch of people who know little about the sports players are betting on, have thick accents (which happens in most of the places where pay per head solutions operate out of ) and little manners, then you’ll have unhappy players, and the unhappy players go tell everything to their bookie. Their bookie is going to be upset because simply, who likes for his/her clients to be treated in a rude way? particularly, if you’re paying a price per head fee for each one of those players. Nobody.
Put yourself in the shoes of the bettor: 5 minutes till the game, you’ve had a few too many beers but decide to call in bet from your local bar. Yeah you might be slurring but if the person on the other hand on the phone (whom is supposed to be sober) does not have a native level of your language, they will surely not understand you. And who doesn’t bet from the bar where they’re watching the game? This case is really not that far off. It is a common situation that I’ve seen happen once too many times. The customer gets angry because his bet was taken incorrectly, a claim is made, there is discomfort between the player-the bookie-and the price per head shop leading a perfectly good client-service provider relationship to be damaged.
No one desires and values trust and reliability more than a bookie. A bookie knows that trust is everything for his business and that it is just as hard to find. Being able to leave your information, your clients, your hussle in someone else’s hands, even if you have to pay a high pay per head player fee for it, is well worth it. Nothing compares to the tranquility of knowing that your online sports wagering business can continue to grow while someone else is taking care of the stuff you no longer have time to.
If more price per head shops thought this way, wouldn’t they be out there more often? Wouldn’t more names come up when you search in Google? Wouldn’t this people had already moved on from small businesses to huge corporations? The sports betting business is still a multi-billion dollar industry. The fact that money hasn’t rained on these many price per head call centers is because a mentality of simply settling for a half-decent operation is still there. As long as operators don’t see the pay per head bookie business as a real serious enterprise, they won’t evolve into prosperous companies.
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